Some People
This project is a visual poem with focus on typography design. The concept is to portray
the audio’s essence, which is textured, gentle, and calming.
The execution involved handmade typography created with real material. This creative direction
gives the overall visual aesthetic a raw texture. Typography is driven by the etymology of each word,
for example, the word “swim” is designed in a water environment or the word “Shakespeare”
is designed to lay on top of a pile of old books.
Some People, Mood Board
