The concept
ADIDAS, Mood Board
ADIDAS
This project is a short commercial for the Adidas
shoe brand. The concept is to portray a character’s strong determination to move forward no matter the weather and wherever he is.
The Twelve Basic Principles in animation such as squash and stretch were considered when animating him. Finally, liquid motion is used for the transitions in the lm resulting in a dynamic visual.
Storyboard
Shots
